Our first priority when we’re designing is that every piece is flattering. To achieve this, we think about fit in three different ways:
Technical fit. The exact measurements we have used on a garment that help you work out exactly how it will fit you. See our diagram below for the measurements we use for consistency across the collection, and you can find size guides on every product page for the individual measurements of a piece.
Design fit. This is how our design team intend a piece to fit, for example ‘slim fit’, ‘oversized’, ‘boxy’. Simply click on ‘The Fit’ icon at the top of the product page or scroll down to find this information.
Emotional fit. This is how you prefer your clothes to fit you, whether that’s fitted or loose and relaxed.
Our aesthetic is for our clothes to be slightly more generous so that nothing clings too tightly, creating the most flattering silhouette. For example, we always cut our trousers to fall off the bottom rather than hug it.
1. SHOULDERS
Measure from the point of one shoulder to the other, across your back
2. BUST
Measure the fullest part of your bust and around your back
3. WAIST
Measure the slimmest point above your naval and below your ribs
4. HIPS
Measure the fullest part of your hips and around your body
5. FRONT RISE
Measure from your crotch up to your navel
6. INNER LEG
Measure from the very top of your inside leg down to the lower ankle
7. SLEEVE LENGTH
Measure from the top of the shoulder to cuff